Google is pushing AI Mode within Google Discover, with options to summarize, follow-up and dive deeper after you start reading a story from within the Google Discover feed. This is just one more avenue where Google is pushing its users into AI Mode.

To clarify, I am told this is not just Google Discover, but the Google App on Android, for any webpage you are looking at.

How it works. After you click into an article from the Google Discover feed, when you click on the three dots at the top right, there are options for:

  • Summarize with Al Mode
  • Ask a follow up with Al Mode
  • Dive deeper with Al Mode

Damien (adell) on X posted a video, here is a screenshot from that video, followed by the video embed:

Google Discover Ai Mode Ask Small 1764520215Google Discover Ai Mode Ask Small 1764520215

Why we care. If you don’t see the trend yet, Google continues to find ways to drive people into Google Discover. Google is taking users from Google Search, AI Overviews, people also ask, Chrome, the new search bar, and so on and pushing them into AI Mode.

In this case, Google already sent the user to your site, but after that, Google is giving users the ability to use AI Mode to get an AI version of your story.

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Barry SchwartzBarry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.




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Last Update: December 4, 2025