AI tools for PPC, AI search, and social campaigns: What’s worth using now

In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency. 

Anyone who isn’t actively evaluating new AI tools to improve or streamline their PPC work is doing their brand or clients a disservice.

The challenge is that keeping up with these tools has become almost a full-time job, which is why my agency has made AI a priority in our structured knowledge-sharing. 

As a team, we’ve honed in on favorites across creative, campaign management, and AI search measurement. 

This article breaks down key options in each category, with brief reviews and a callout of my current pick.

One overarching recommendation before we dive in: be cautious about signing long-term contracts for AI tools or platforms. 

At the pace things are moving, the tool that catches your eye in December could be an afterthought by April.

There’s no shortage of tools that can generate creative assets, and each comes with benefits as well as the risks of producing AI slop. 

Regardless of the tool you choose, it must be thoroughly vetted and supported by a strong human-in-the-loop process to ensure quality, accuracy, and brand alignment.

Here’s a quick breakdown of the tools we’ve tested:

• AdCreative.ai: Auto-generates images, video creatives, ad copy, and headlines in multiple sizes, with data-backed scoring for outputs.
• Creatify: Particularly strong on video ads with multi-format support.
• WASK: Combines AI creative generation with campaign optimization and competitor analysis.
• Revid AI: Well-suited for story formats.
• ChatGPT: Free and widely familiar, giving marketers an edge in effective prompting.

Our current tool of choice is AdCreative.ai. It’s easy to use and especially helpful for quickly brainstorming creative angles and variations to test. 

Like its competitors, it offers meaningful advantages, including:

• Speed and scale that allow you to generate dozens or hundreds of variants in minutes to keep creative fresh and reduce ad fatigue.
• Less reliance on external designers or editors for routine or templated outputs.
• Rapid creative experimentation across images, copy, and layouts to find winning combinations faster.
• Data-driven insights, such as creative scores or performance predictions, when available.

The usual caveats apply across all creative tools:

• Build guardrails to avoid off-brand outputs by maintaining a strong voice guide, providing exemplar content, enforcing style rules and banned words, and ensuring human review at every step.
• Watch for accuracy issues or hallucinations and include verification in your process, especially for technical claims, data, or legal copy. 

Dig deeper: How to get smarter with AI in PPC

There are plenty of workflow automation tools on the market, including long-standing options, like Zapier, Workato, and Microsoft Power Automate. 

Our preferred choice,…