This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own.
“How do you find link-building services? You don’t, they find you,” goes the industry joke. It’s enough to think about backlinks and dozens of pitches that hit your inbox.
However, most of them offer spammy links with little long-term value. Link farms, PBNs, the lot.
This type of saturated market makes it hard to find a reputable link building agency that can navigate the current AI-influenced search landscape.
That’s why we’ve put together this guide.
We’ll share a set of steps that will help you vet link providers so you can find a reliable partner that will set you up for success in organic and AI search.
1. Understand How AI-Driven Search Changes Link Building
Before you can vet an agency, you must understand how the “AI-influenced” landscape is different. Many agencies are still stuck in the old playbook, which includes chasing guest posts, Domain Rating (DR), and raw link volume.
Traditional Backlinks Remain Fundamental
A recent Ahrefs study found that 76.10% of pages cited in AI Overviews also rank in Google’s top 10 results, and 73% of participants in Editorial.Link survey believes they affect visibility in AI search.
However, the signals of authority are evolving:
When vetting a service for AI-driven search, your criteria must shift from “How many links can you get?” to “Can you build discoverable authority that earns citations?”
This means looking for agencies that build your niche authority through tactics like original data studies, digital PR, and expert quotes, not just paid posts.
2. Verify Their Expertise and AI-Search Readiness
The first test is simple: do they practice what they preach?
Check Their Own AI & Search Visibility
Check the agency’s rankings in organic and AI search for major keywords in their sector.
Let’s say you want to vet Editorial.Link. If you search for “best link building services,” you will find it is one of the link providers listed in the AI Overviews.
It doesn’t mean an agency isn’t worth your time just because it doesn’t rank high, as some services thrive on referrals and don’t focus on their own SEO.
However, if they do rank, that’s a major green flag. SEO is a highly competitive niche; ranking their own website demonstrates the expertise to deliver similar results for you.
Ensure Their Tactics Build Citation-Worthy Authority
A modern agency’s strategy should focus on earning citations.
Ask them these questions to see whether they’ve adapted:
3. Scrutinize Their Track Record Via Reviews, Case Studies…
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