Google’s AI Search Data Is Growing, But The Gaps Remain
Google’s Merchant Center opened a pilot last week that shows retailers what shopping-related questions people ask AI Mode and AI…
How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget
Whether organic or paid, YouTube remains one of the most underrated platforms on the internet. And when one of the…
2027 Marketing Budgets Need New Categories, Not Bigger AI Line Items
Almost a year ago, I recommended that chief marketing officers should “hire an economist or chief economist” to weather a…
Google’s Liz Reid Discusses Persistent Autonomous Search
In April 2026 the United States Patent Office published Google’s continuation on a patent for a search system that detects…
70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
Ecommerce is entering a new phase – one where transactions can happen entirely off-site, making website visits optional, if not redundant….
Google AI Mode Shows Ads On 1 In 3 Commercial Keywords
Google AI Mode returned a text ad on 29% of the commercial keywords in a new SE Ranking analysis, and…
How To Track What Spot-Checks Miss
Plenty of teams now manually prompt an LLM to see if their brand appears. That’s a point-in-time snapshot; AI engines…
6 Ways To Stay Competitive
So research, competitive analysis, and simply synthesizing what the client has said all fall to the wayside. They get done…
Google Is AI Mode’s No. 2 Cited Domain, Data Shows
Google.com has become the second most-cited domain in Google’s AI Mode, according to a new report from Profound, an AI-visibility…
Google Must Share Anonymized Search Data With Rivals
The European Commission adopted two binding decisions that require Google to share anonymized Search data with rival search engines and…