Search Engine Land turns 19 today.
Nineteen years. Almost two decades of analyzing, explaining, questioning, challenging, obsessing over, and occasionally shaking our heads at whatever Google and the search industry throw our way.
And this past year? The pace of change has made it one of the most transformative since we launched in 2006.
Through all of it, our mission is the same as Day 1: help you make sense of search with clear news, smart analysis, and practical guidance.
Before we look ahead, I want to say thank you — and take a moment to reflect on the past year at Search Engine Land.
Thank you for reading
Seriously, thank you.
Every day, we start with you: what you need to know, what actually matters, and what changes could shape your work today or your strategy six months from now.
We aim to:
- Focus on the stories that matter – not noise or filler.
- Deliver news quickly and clearly.
- Add essential context, expertise, and nuance.
- Be a reliable resource in an industry that seems to shift by the hour.
- Help you see where search is headed — even when the path isn’t obvious.
If you haven’t yet, subscribe to our daily newsletter for a curated wrap-up of everything happening in search. It’s still the easiest way to stay informed without feeling overwhelmed.
Thank you to the Search Engine Land team
Search Engine Land has always punched above its weight for one reason: the people.
A small team can do big, meaningful work when everyone is aligned, mission-driven, and a little obsessed with search.
A huge thank-you to:
- Barry Schwartz. Barry has been covering search for 22 years and still writes with the speed, curiosity, and energy of someone newly in love with the beat. Search would be far less understandable without him.
- Anu Adegbola. Anu has become essential for helping readers navigate nonstop shifts in paid media, analytics, and platform changes. Her clarity and steadiness shine in every piece.
- Angel Niñofranco. Angel keeps our Subject Matter Expert program running. Editing, wrangling, scheduling, coaching, coordinating — if you’ve enjoyed our SME articles, you’ve seen Angel’s impact.
- Kathy Bushman. Kathy makes SMX happen. Her behind-the-scenes work is why our events run smoothly, deliver value, and earn rave reviews year after year.
And to the entire Third Door Media team within Semrush — thank you. Whether or not your name appears here, your work matters and is appreciated.
Top highlights from the past year
In a year defined by uncertainty, it was encouraging to see so many people continue to rely on Search Engine Land as a trusted community resource. And Search Engine Land had a strong 2025.
SMX Advanced returned in person for the first time in 6 years
This was the standout moment of the year. Bringing SMX Advanced back in person after six years felt overdue and incredibly energizing.
Attendance exceeded expectations, sessions were…
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