The following are five things that anyone can do to establish authoritativeness and trustworthiness that can be communicated quickly and contribute to earning more links. The trick to this technique is that you have to put some time into these tactics first but the rewards after you are done are links, lots of them.
The idea behind this tactic is to convince a web publisher to give you a free link, or to give you the opportunity to publish an article (with or without a customary byline and link).
In order to cut through the noise of all the other emails the web publisher receives, it is necessary to establish your authority in order to inspire trust. And you need to do it quickly. These are some touchstones I crafted, through trial and error, in order to accomplish a higher success level in link building campaigns.
I call this method, Establishing your Bona Fides. It works by creating trust with one to two sentences. Whether at the beginning, middle or end of the outreach is up to you, but I’ve enjoyed a good response rate by placing it near the beginning.
Here are the shortcuts to establishing bona fides:
- Awards
- Media appearances and mentions
- List of authoritative organizations that have published your work
- List of peers that have published your work
- Authority of your website’s authors
As you can see this isn’t really something you can fake your way through. But if you take the time to first establish your bona fides (what makes your legitimate and authoritative), you will see a higher percentage of positive response rates. People will take your emails more seriously.
There is no need to be annoying and badger people over and over the way some marketing agencies do. The success rate improvement from this method will cut the need for such aggressive pestering, something that I have never approved of.
The first two bona fides are self explanatory. But I will explain them quickly.
Awards
It’s always useful to obtain recognition in whatever field that you are in (if that’s a thing). Even if it’s recognition for volunteering for an organization and doing charitable work. Other kinds of awards are the kind that local news might give out, like best whatever in whatever town your company is based out of.
Media Appearances And Mentions
Appearing in television news, being cited in respected news or online magazines are ways to establish signals of authoritativeness. Signals of authoritativeness aren’t just ranking signals, they are also the kinds of things that humans respond to.
Organizations And Associations
The third bona fide relates to associations and organizations that your company is allied or partnered with, and any publications that are related to those organizations, both online and offline. Some organizations are always on the lookout for people to profile or publish articles by for their association publications. This kind of publishing is a great way to establish authoritativeness and trustworthiness. It’s truly…
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