MakeMyTrip says its generative artificial intelligence (AI) travel assistant, Myra, now handles more than 50,000 user conversations a day in Q3FY26, up from about 25,000 daily interactions in Q2FY26: effectively doubling its engagement volume.
Notably, the company is positioning this growth not as a chatbot milestone, but as evidence of a broader shift toward embedding AI across the travel journey, including trip planning, customer support, discovery, and partner operations.
“Myra has now scaled to over 50,000 conversations daily, with over 72% of conversations being termed as good conversations,” Rajesh Magow, Co-Founder and Group Chief Executive Officer (CEO) of MakeMyTrip, said during the company’s Q3FY26 earnings call.
For context, online travel agencies (OTAs) have historically played a limited role in trip planning, with users relying on search engines, blogs, travel agents, or social media before booking. However, MakeMyTrip’s recent earnings calls suggest the company now sees generative AI as a way to bring that early-stage decision-making onto its own platform, rather than competing only at the point of transaction.
“We see AI as a very welcome and positive tech evolution, opening up many new opportunities in our business,” Magow said. “We are aiming to improve all aspects of the customer journey, right from inspiration, discovery, search, booking, and post-sales”, he added.
Can AI bring new users from India’s smaller cities onto MakeMyTrip?
Notably, MakeMyTrip said its AI assistant is changing who reaches the platform. More than 45% of Myra users now come from Tier 2 cities and smaller towns, with voice-led interactions 50% higher in non-metro areas, the company said.
The AI assistant is also bringing in users who have never booked on MakeMyTrip before. Around 20% of Myra’s interactions now come from first-time users, many of them from Tier 3 and Tier 4 cities.
“So we are seeing out of these 50,000 interactions, about 20% are happening from new users [who] have never transacted before,” Magow remarked, adding that this was “largely coming from Tier 3 [and] Tier 4 cities”.
According to Magow, voice-based interaction has played a central role in that shift. “[That] is exactly what we were aiming to get, where the voice bot is being used in vernacular or spoken language that consumers prefer, depending on the city or state they are coming from,” he said.
Therefore, MakeMyTrip has consistently positioned voice and language support as a way to lower friction for first-time digital travel users, particularly in regions where text-heavy search and booking flows remains an outlier.
Is Myra becoming MakeMyTrip’s new entry point for trip planning?
MakeMyTrip says that its AI assistant’s interactions with travellers are increasing, as they come onto the platform relatively earlier during the travel booking cycle.
According to the company, about 23% to 24% of…
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