Google is launching Search profiles, giving creators a page to pull their content together from different platforms.
The profiles show articles, videos, and social posts in one place. People can follow their favorite websites and creators to see more of their content in Google Discover.
What Search Profiles Include
Creators can customize their profile with an avatar, bio, website link, and linked social and video accounts.
Rene Ritchie, YouTube’s creator liaison, explained the feature in a video:
Ritchie added that creators can pin their latest work and add links to merch stores.
The profile also includes a “Follow on Google” button, Google’s blog post notes:
“People can easily follow sources from their profile, so they’re more likely to see that content on Discover, found on the home screen of the Google app.”
Where Search Profiles Appear
On mobile, profiles show up in three places. You can tap “View Search Profile” at the bottom of a knowledge panel in Search results. You can also tap a publisher or creator’s name above a Discover card, and each profile gets a direct URL that can be shared anywhere.
Eligibility Requirements
Not everyone can create a profile at launch. Google’s help documentation lists the minimum follower counts you need on at least one platform.
- YouTube: 100,000
- Instagram: 100,000
- X: 100,000
- TikTok: 300,000
Ritchie confirmed these thresholds in his video:
“To be eligible, we have to have a public account with at least 100,000 followers on a single supported platform, Instagram, YouTube, or X. If we only have a public account on TikTok, we have to have at least 300,000 followers.”
Creators must also be at least 18 years old. Google does allow someone 18 or older to create and manage a profile on behalf of a minor.
How To Set Up A Profile
If you meet the follower thresholds, you can get started at profile.google.com/claim.
Profile handles are automatically set to match the your most-followed linked account. If that handle is already taken, Google assigns the next most-followed option.
After linking at least one qualifying social account, click “Create Profile.”
Any changes to a profile’s name, social links, or bio require Google approval. Suggested changes stay in “Pending” status until reviewed.
New content from linked platforms typically goes live within 24 hours, according to Google’s help page.
Knowledge Panel Connection
Claiming a Search profile could also get you a knowledge panel. Google’s blog post stated:
“Claiming a profile may trigger the creation of a knowledge panel for eligible publishers and creators. If you already have a knowledge panel, it will be enhanced with your updated avatar, latest content, and a direct profile link.”
That’s a new way for creators to get a knowledge panel without going through Google’s existing claim process.
Does A Profile Affect Search Ranking?
No. Google’s help…
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