Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction.
OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform changes. And Demand Gen added features designed to make video campaigns more actionable for commerce and travel advertisers.
Here’s what matters for advertisers and why.
Google Ads Launches “Ads Decoded” Podcast
Google is officially launching an ad-focused podcast, “Ads Decoded.” It’s aimed at helping advertisers better understand platform updates and AI-powered features.
Announced on LinkedIn, Ginny Marvin, Google Ads Liaison, will be officially hosting the podcast. The first episode launches on Monday, Jan. 26, 2026.
In the announcement, Marvin stated:
“The response to our pilot episodes proved that there is a hunger for a different kind of conversation – one that moves past the headlines and announcements and into the mechanics and nuances of how things actually work.”
Throughout the podcast series, Marvin will bring in Google product managers and platform experts to discuss new features, answer community questions, and provide their unique insights on how updates work in practice.
The original pilot episode featured product managers discussing AI Max for Search campaigns and Performance Max (PMax) channel performance reporting.
Why This Matters For Advertisers
Google Ads has no shortage of releasing product updates, but this podcast signals a shift in how those updates are being communicated.
Instead of relying solely on blog posts, help center articles, and occasional webinars, Google is creating a recurring channel specifically designed with PPC marketers in mind. It’s to better explain these features and why they matter.
For advertisers trying to keep up with the velocity of platform updates, this should be extremely useful. Product managers have the chance to explain more technical details that don’t always make it into official announcements from Google.
Hearing context directly from the team building these features adds clarity that marketers need.
The podcast also gives Google a way to address confusion or pushback on updates in real time, rather than waiting for feedback to bubble up through support channels or community forums.
For advertisers who prefer audio formats or need to stay current on platform updates without constantly checking multiple sources, “Ads Decoded” offers a centralized option worth adding to your lineup.
What PPC Professionals Are Saying
The feedback from advertisers on LinkedIn is all positive. Handfuls of marketers offered their enthusiasm and encouragement to Marvin.
Jonathan Milanes, founder of Proverve, said this is “long awaited,” and many others, including Tony Adam, founder and CEO of Visible Factors, can’t wait to tune in.”
Ben Luong, director at…
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