We analyzed nearly two million LLM sessions across nine industries from January through December 2025. We started with a simple assumption: ChatGPT dominates, usage patterns are uniform, and the volume is small and inconsequential.
The data proved us wrong.
ChatGPT commands 84.1% of trackable AI discovery traffic, but it functions primarily as the default tool for broad-market discovery. That reality changes the strategy.
Brands can no longer rely on a single, discovery-first approach. You need a multi-platform strategy that aligns with how users expect to be productive at different moments.
Success now depends on knowing which platforms actively enable user productivity and which simply support early discovery.
Different LLMs are winning in different industries, often by wide margins. The takeaway for 2026 is more nuanced than “focus on ChatGPT.”
Here’s what the data reveals.
The growth rate divergence: ChatGPT vs. everyone else
From January to December 2025, the major LLM platforms grew at very different rates:
- ChatGPT: 3x growth
- Copilot: 25x growth
- Claude: 13x growth
- Perplexity: 1x growth
- Gemini: 1x growth
ChatGPT grew, but Copilot and Claude grew eight to 10 times faster. Perplexity and Gemini effectively flatlined, or, more accurately, reinforced usage within tightly defined knowledge workflows.
These aggregate numbers reflect deeper strategic priorities.
- Satya Nadella publicly highlighted Copilot reaching 100 million monthly users.
- Dario Amodei announced that Anthropic’s revenue grew from $100 million to $8–10 billion in under two years.
- Aravind Srinivas posted that he’s “really encouraged by the interest in Perplexity Finance,” even positioning it as an alternative to Bloomberg Terminal.
These CEOs are focused on growth because growth signals real user value:
- Copilot wins by serving Microsoft ecosystem users.
- Claude wins with developers.
- Perplexity wins with finance professionals.
Different LLMs are winning different industries at dramatically different rates.
Pattern 1: Copilot dominates where work happens
Copilot’s 25x aggregate growth is striking, but the industry breakdown makes the pattern obvious. Copilot wins in B2B verticals where work already happens inside the Microsoft ecosystem.
SaaS
- ChatGPT: 2x growth
- Copilot: 21x growth
- Copilot adoption mirrors how modern SaaS teams operate. Companies embed LLMs directly into workflows to extract insights from proprietary and third-party data, driving efficiency, personalization, and product innovation inside Microsoft tools.
Education
- ChatGPT: 6x growth
- Copilot: 27x growth
- Copilot benefits from a culture of knowledge sharing and research synthesis. Institutions and publishers cite, expand, and contextualize existing material, making LLM-assisted discovery a natural extension of how educational content is created and consumed.
Finance
- ChatGPT: 4.2x…
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