Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl data reveals about Googlebot’s file size limits.
Here’s what matters for you and your work.
Bing Webmaster Tools Adds AI Citation Dashboard
Microsoft introduced an AI Performance dashboard in Bing Webmaster Tools, giving publishers visibility into how often their content gets cited in Copilot and AI-generated answers. The feature is now in public preview.
Key Facts: The dashboard tracks total citations, average cited pages per day, page-level citation activity, and grounding queries. Grounding queries show the phrases AI used when retrieving your content for answers.
Why This Matters
Bing is now offering a dedicated dashboard for AI citation visibility. Google includes AI Overviews and AI Mode activity in Search Console’s overall Performance reporting, but it doesn’t break out a separate report or provide citation-style URL counts. AI Overviews also assign all linked pages to a single position, which limits what you can learn about individual page performance in AI answers.
Bing’s dashboard goes further by tracking which pages get cited, how often, and what phrases triggered the citation. The missing piece is click data. The dashboard shows when your content is cited, but not whether those citations drive traffic.
Now you can confirm which pages are referenced in AI answers and identify patterns in grounding queries, but connecting AI visibility to business outcomes still requires combining this data with your own analytics.
What SEO Professionals Are Saying
Wil Reynolds, founder of Seer Interactive, celebrated the feature on X and focused on the new grounding queries data:
“Bing is now giving you grounding queries in Bing Webmaster tools!! Just confirmed, now I gotta understand what we’re getting from them, what it means and how to use it.”
Koray Tuğberk GÜBÜR, founder of Holistic SEO & Digital, compared it directly to Google’s tooling on X:
“Microsoft Bing Webmaster Tools has always been more useful and efficient than Google Search Console, and once again, they’ve proven their commitment to transparency.”
Fabrice Canel, principal product manager at Microsoft Bing, framed the launch on X as a bridge between traditional and AI-driven optimization:
“Publishers can now see how their content shows up in the AI era. GEO meets SEO, power your strategy with real signals.”
The reaction across social media centered on a shared frustration. This is the data practitioners have been asking for, but it comes from Bing rather than Google. Several people expressed hope that Google and OpenAI would follow with comparable reporting.
Read our full coverage: Bing Webmaster Tools Adds AI Citation Performance Data
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