You can now generate custom PPC tools in plain English. With GPT-5 enabling complete program generation, the competitive edge belongs to those who master AI-assisted automation.
Frederick Vallaeys is building tools in minutes, not days or months, with AI. Vallaeys spent 10 years at Google building tools like Google Ads Editor, then another 10 building tools at Optmyzr, where he’s CEO.
He’s watched automation evolve firsthand, and vibe coding is the next leap. At SMX Next 2025, he shared his journey with vibe coding.
The traditional script problem
If you work in PPC, automation has always been top of mind. In the early days, you relied on Google Ads scripts. Scripts are great because there’s always more work than fits in a day.
But here’s the problem: when Vallaeys asks who actually writes their own scripts, only three to five out of 100 raise their hands. Most people copy and paste scripts because they don’t know how to code.
This works, but it’s limiting. You’re stuck with what someone else built instead of implementing your own secret sauce.
GPT changes the game
A couple of years ago, GPT made it easy to write scripts without knowing how to code.
The best part? Large language models are multimodal. You can take a whiteboard flowchart of your campaign decision tree, give the image to AI, and it’ll write the full Google Ads script.
Vallaeys suggests rethinking meetings. Instead of seeing client meetings as more work, treat them as prompt-engineering sessions.
It’s easy to get frustrated when clients add more to your plate. But with a mindset shift, the meeting becomes the prompt that tells AI what to execute.
What is vibe coding?
Instead of writing lines of code, you describe what you want the software to do, and the AI handles the technical implementation. That’s vibe coding.
Imagine your team needs software that does X, Y, and Z. Write down what it needs to do, give it to a coding tool, and it builds the software. As Vallaeys says, it’s mind-blowing.
Scripts are old news. Vibe coding is the new frontier.
A live example: Building a persona scorer
Vallaeys showed how fast this works. He went to Lovable and said, “Build me a persona scorer for an ad that shows how well it resonates with five different audiences.”
In less than 20 seconds, the AI responded with its design vision, features, and approach. It explained exactly what it would build, so he could immediately say, “Actually, make it 10 audiences instead of five.”
You work with it like a human developer — without touching code. You just describe what you want changed.
The framework: What should you automate?
Traditionally, you automated two types of work: quick, frequent tasks (like reviewing search terms) and long, infrequent tasks (like monthly reporting with analysis).
Vallaeys advises you not to limit automation…
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