There has recently been a fair bit of drama about Google’s patent about generating landing pages instead of sending users to websites. While it’s true that the patent is about creating landing pages it’s absolutely not true that it’s about doing it for all pages that are low quality. In fact, the patent only describes a shopping page feature.
Google Is Not Replacing Sites With Landing Pages
Patents are not always clear about what they are about because they are often broadly worded in order to apply to the widest amount of use cases. And that’s the case with this patent that’s titled, AI-generated content page tailored to a specific user. That title offers no context for how the invention is intended to be used.
Glenn Gabe recently posted about the patent, repeating what someone else said about it on LinkedIn.
He tweeted:
“If you thought AIOs angered people, just wait for AI-generated landing pages from Google. Yes, Google could create new landing pages from the SERPs if yours isn’t good enough (based on this patent). Great catch from Joshua Squires at Amsive on LinkedIn -> AI-generated content page tailored to a specific user
And sounds like it could be used for advertising AND organic… It’s worth checking out the patent.
*The system would calculate a “landing page score” for the organization’s existing website. This score evaluates how well the current page meets the user’s specific needs.
*If the existing landing page is deemed insufficient (the score exceeds a certain threshold for improvement), the system triggers the AI generation.
*An AI model leverages the user’s search context, location, and past preferences to pull data from the organization’s site and re-package it into a new, intuitive interface.
*The user sees an updated search result page with a navigation link leading to this custom AI-generated page rather than the standard URL.”
Glenn is correct that it could be used for advertising. But the patent is not about generating landing pages for general search results.
A careful reading of the patent shows that it is really about creating a landing page for shopping search results when the landing page presents a poor user experience. The patent indicates that this can be applied to shopping pages, with much of the it implying or specifically saying that it’s intended for paid advertising use cases.
The paid advertising use case makes sense because it will help advertisers with low-conversion landing pages make more sales. The patent makes multiple references to that reason for generating a landing page.
What The Patent Says
The patent in places makes references to websites using generic words like “organizations” and “content providers,” but every example, metric, and UI feature aligns with:
- E-commerce sites
- Product listing pages
- Retail landing pages
- Paid search environments
- Conversion-focused commercial websites
The specific examples of what will trigger the generated landing pages…
Source link
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
