I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger.
Liz talked a lot about the future of Search. Here are the five most interesting parts.
Will Agents Eventually Do Most Of The Activity On The Web?
Yes, but not all of the interaction. Liz said:
“I certainly think there will be a world where agents are doing a lot of interaction on the internet, not just people. I personally don’t believe in a world where it’s all agents, in the sense that I still think that people sometimes want to hear directly from other people … but, the fact that you can kick off 10 agents and you have limited time and the agents don’t necessarily, I do think that probably means there’s a world in which a lot of agents are talking with each other, and not just with humans going forward as we evolve.”
I thought this was interesting because Google DeepMind CEO Demis Hassabis recently predicted that we would end up with a new model of economics where agents talk to other agents and negotiate things between themselves. He said:
“I think if you follow that through, that does imply a lot of changes to the structure of the web … I think it’s going to be a big disruption.”
Marie’s take: We are starting to see AI agents able to accomplish things we never thought possible. Agents can do coding. In fact, Spotify said that its developers have not handwritten a single line of code since December, thanks to AI. We are starting to see people build agentic systems with OpenClaw. Personally, I have built a few systems, but nothing that I would happily use to replace my own processes … yet! This will change, though, as the models and technology improve. I do believe that we are moving into a new phase of the web where there is more agent activity than human. For more reading, here are my thoughts on how Google’s Agent2Agent protocol will radically change the web.
Will Gemini And Search Eventually Converge To Be One Thing?
Liz said, “I don’t know the answer.” In some areas, Gemini and Search are converging, and in others, diverging. She said that learning how and where to surface links from the web is an area that Google is still very early on and ripe for exploration.
Marie’s take: Google CEO Sundar Pichai told us that AI Mode is where Google tests new AI experiences, and over time, as they see what works, they’ll migrate those to the main Search experience. We’ve recently seen that on mobile, when a user clicks “show more” at the bottom of an AI Overview, they are taken to AI Mode. I find it fascinating how much AI Mode looks like the Gemini app. I think the days of traditional Search are essentially over. People will still use Google to find specific websites, and there will be cases where people truly do want to see content that was created by people. But when people want a quick answer to a question, increasingly the AI Overview gives them that answer.
Liz also suggested…
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