Welcome to the week’s Pulse: updates affect how deep links appear in your snippets, how your robots.txt gets parsed, how agentic features work in Search, and how the EU’s data-sharing rules apply to AI chatbots.
Here’s what matters for you and your work.
Google Lists Best Practices For Read More Deep Links
Google updated its snippet documentation with a new section on “Read more” deep links in Search results. The documentation lists three best practices that can increase the likelihood of these links appearing.
Key facts: Content must be immediately visible to a human on page load, and content hidden behind expandable sections or tabbed interfaces can reduce the likelihood of these links appearing. Sections should use H2 or H3 headings. The snippet text needs to match the content that appears on the page, and pages with content loaded after scrolling or interaction may further reduce the likelihood.
Why This Matters
The three practices are the first specific guidance Google has published on this feature. Sites using expandable FAQ sections, tabbed product detail areas, or scroll-triggered content for core information may see fewer deep links in their snippets compared with sites that render the same content on page load.
The guidance matches a pattern Google has applied to other Search features. Content that renders without user interaction is more likely to appear in enhanced display.
Slobodan Manić, founder of No Hacks, made a related observation on LinkedIn:
“The documentation is framed around one snippet behavior (read more deep links in search results), but the language Google chose reads as a general preference. ‘Content immediately visible to a human’ is the structural instruction, not a read-more-specific tip.”
Manić’s point extends his April 16 IMHO interview with Managing Editor Shelley Walsh, where he argued that most websites are structurally broken for AI agents. He argues that search crawlers and AI agents now face the same structural problem, and the audit is the same for both.
For existing pages, the audit question is whether key information is contained within a click-to-expand element. If a page already has a “Read more” deep link for one section, that section’s structure serves as a guide to what works. For other sections on the same page, replicating that structure may also improve their chances.
Google describes the guidance as best practices that can “increase the likelihood” of deep links appearing. That hedging matters because this is not a list of requirements, and following all three may not guarantee the links appear.
Read our full coverage: Google Lists Best Practices For Read More Deep Links
Google May Expand Its Robots.txt Unsupported Rules List
Google may add rules to its robots.txt documentation based on analysis of real-world data collected through HTTP Archive. Gary Illyes and Martin Splitt described the project on the latest Search Off the Record podcast.
Key facts: Google’s…
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