Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and their implications for search this year.
Looking at this in detail, it appears the updates push more of what used to be a results-page experience into task completion.
What Google Announced
Google launched individual hotel price tracking in Search, now available globally for signed-in users searching in English and Spanish. Email alerts notify users of rate changes during selected dates.
Additionally, in March, Canvas trip planning in AI Mode moved from Labs preview to general U.S. availability, allowing users to describe trips and receive custom itineraries with flights, hotels, and attractions that save automatically. Agent-powered store calling, first introduced in classic Search, will soon roll out to AI Mode, enabling Google’s AI to call nearby stores, check inventory, using Gemini models and Duplex.
Rose Yao, Product Leader in Search, posted the updates on X. Additional detail sits in Google’s blog post.
The Pattern
These updates reflect Google’s product direction seen in research, patents, and executive statements since January.
In January, Google published the SAGE research paper on training agents for reasoning chains over four steps, laying groundwork for multi-step tasks in Search.
Pichai’s April interview made the language public. Pichai said, “A lot of what are just information-seeking queries will be agentic in Search.” Our deep dive tracked how his language shifted from “search will change” to specific descriptions of task completion.
Earlier this month, Montti argued that task-based agentic search was already changing SEO, citing Google’s global rollout of agentic restaurant booking as evidence that the future tense in Pichai’s language was already past tense in product.
A week ago, the U.S. Patent Office published a Google continuation patent titled “Autonomously providing search results post-facto” (our coverage). The filing describes a system that waits for answers when none are immediately available, then delivers them later through assistant interactions.
These updates continue in the same direction. Canvas moves from Labs preview to broader U.S. availability, approximately five months after its initial launch in November. Store calling has been introduced in AI Mode following its debut in Search last November. Additionally, hotel price tracking is now available in Search at the single-property level.
Microsoft’s recent news fits the same pattern. Sumit Chauhan, President of Microsoft’s Office Product Group, wrote in a company blog post that Copilot’s agentic capabilities are now generally available in Word, Excel, and PowerPoint:
“Copilot creates the most value when it performs the work—formatting, restructuring, building visuals, and transforming data—rather than just suggesting steps.”
The features…
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