A recent Search Off The Record episode featuring Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, explored the revolutionary aspect of AI and how a new wave of users are crafting longer conversational queries. They pointed out that while AI has democratized access to information it has made experience-based insights more valuable, implying that this is a key to standing out in the AI search.
AI Makes Human Experience And Opinions More Important
While AI is making information more accessible, it’s making basic information less important because it’s something that AI can do. Something like the specs of Texas Instruments OPA1656 op-amps is something that is provided by Texas Instruments and data sheets available from sites like electronics warehouses like DigiKey and Mouser.
What AI can’t provide are opinions and experience with those electronic parts, like what is the sonic difference between using an OPA1656 and something else that is six times more expensive? This is something that an AI can’t provide and as a consequence human experience and opinion is the thing that is variously referred to as the “value” that makes one site useful and another site not useful.
Martin Splitt made this case in talking about how AI can bridge human experience and the basic type of information that’s found “on the box.”
Splitt explained:
“Some people have misunderstood whatever it was that they’re trying to accomplish or to provide to be these cumbersome bits and only these cumbersome bits, right?
But eventually that turned into…, how do I put this nicely, putting words around spec sheets from manufacturers. And that wasn’t really the value that I was looking for. I’m not interested in knowing how many gigahertz a certain new processor has because I can read that basically on the box. It says it on the box. You don’t have to tell me that this is now a 3 gigahertz processor. It says it on the box.
And I had a key moment when I was buying a joystick back in the days for a computer game. And I didn’t know what force feedback was. And that’s effectively you have a different resistance. And it might move and vibrate the device if there’s any shaking happening in the surroundings. And I didn’t know what that was. And it said on the box, it has force feedback.
And so I went to someone who worked at the shop, and I anticipated them to be like an expert on the topic. So I’m like, so this says force feedback. What does that mean? And he literally said to me, that means that this joystick has force feedback.
And this is funny, but I’m seeing this a lot in articles and on websites that they’re effectively not giving me any context. They’re just explaining what I can kind of glimpse and gather from the information that is right in front of me. And I think AI makes that easier. You don’t have to spend as much time to rattle off the spec sheets into a more readable human conversational…
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