Anyone who’s been following me on LinkedIn or X has seen my smartass responses to people making some of the dumbest claims imaginable.
- “100% automate your SEO.”
- “Fully automate your content calendar.”
- “Run your business with AI while you sleep.”
At this point, I’m just waiting for AI to start doing my dishes. (Please be true.)
But jokes aside, there’s something deeper going on here that’s worth talking about.
LLM: Looting, lying, manipulating
I was talking with a good buddy, Rob Wormley, a great GTM consultant, about the state of AI.
Like most conversations right now, it started with a discussion of the cool things we’re both using AI for. And honestly, there’s a lot to like.
It’s fast, it’s useful, and when used correctly, it can absolutely make you better at your job.
But pretty quickly, the conversation shifted. Across very different projects, we kept landing on the same three realities:
- If you’re not using AI at all, you’re missing obvious efficiency gains.
- If you’re relying entirely on AI, you’re walking straight into quality issues and potential legal headaches.
- The only version that consistently works is somewhere in the middle. Human-led AI. Not flashy, not easy to sell, but it holds up.
What’s wrong with all-in AI?
I’ve said it before, and I’ll say it again. “AI optimization is the biggest scam of 2026.” Not because AI itself is a problem, but because of how it’s being sold. Open any social platform, and you’ll see the same recycled pitch. Some Rolex-wearing, Lamborghini-driving, broccoli-haired bro telling you how to automate your entire business with a single prompt. Just comment “win,” and your problems disappear.
Don’t believe me?
Hold your breath and hit play below. (fair warning: cringe alert!)
Ugh. Sorry. If your brain is still operational, please stay with me. If you contributed to the comments to receive their solution to becoming rich overnight. Please unsubscribe.
The real problem isn’t AI
Again, let me reiterate. This is not an anti-AI rant. This is an anti-broken-expectations rant post.
Somewhere along the way, “this made me 25% more efficient” stopped being a win and became a failure.
We’ve completely lost the plot
Take something like a redirect mapping project. You take a task that used to require three hours of tedious, manual work and cut it down to 30 minutes with AI support. That’s not just a win, that’s a massive gain in productivity. But now? It gets side-eyed because it wasn’t fully automated.
Or content. Writing something thoughtful, original, maybe even a little vulnerable, used to take hours. Now you can use AI to structure, outline, and accelerate the process, getting it down to an hour with better clarity and direction. Still requires skill. Still requires a point of view. Still delivers a better end product.
And somehow… still not good enough.
Then…
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