Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable.
Complete and utter rubbish if I’ve had a drink.
They all read like headlines you’d see in Discover and scroll past very quickly.
Maybe in a few years, that’ll be all that’s left, and that’s what Googlers are prepping us for. Personally, I think it’s far more likely their idea of quality, interesting content is just a bit rubbish.
Marble vs. grape juice – what a stupid title. Although interesting that they specify this is a video. Don’t hate the shoe one. No idea how that will make money for anyone, however… Doesn’t matter to Google.
Anyway, here’s how I think you can create unique, interesting content that still drives actual value to your business. (Hint: It’s not about grape juice).
TL;DR
- Commodity content is doomed for two reasons: It is easily summarized (because it has been done to death), and it doesn’t make (as much) money in a zero-click world.
- If you are creating content just for SEO and have nothing unique to offer, stop. You are throwing money down the drain.
- Be more than an SEO. Help other teams structure their workflows to generate the maximum value from all channels, with things like demand analysis.
- Google calculates the uniqueness of a document using a custom “information gain” score at a query and document level.
Why Commodity Content Is Doomed
People are like water. We take the easiest possible route. One that really doesn’t include clicking to find an answer, even if said answer is riddled with BS.
Commodity content – content that has been the bedrock of evergreen search strategies for years – can be very effectively summarized and synthesized by answer engines. So effectively that people will be satisfied with said clickless search.
Direct from the greedy horse’s mouth:
“Focus on making unique, non-commodity content that visitors from Search and your own readers will find helpful and satisfying. Then you’re on the right path for success with our AI search experiences, where users are asking longer and more specific questions — as well as follow-up questions to dig even deeper.”
This means we have to focus our efforts elsewhere.
We have to focus our time and efforts on content more likely to drive legitimate value. Content that cannot easily be summarized by AI adds something of real value to the user and hasn’t already been thrashed to death by savvy SEO teams.
If you’re unsure whether to create content or not, ask yourself two questions:
- Are we creating this just for SEO?
- Are we adding anything unique to the existing corpus of information?
If you answered 1. Yes and 2. No, throw it straight in the bin.
You do not have the time, money, or resources anymore to spend time on content that doesn’t drive value.
Does This Mean Things Like Search Volume Are…
Source link
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
