Google has updated how it connects users to AMP pages from Search by sending them directly to publisher-hosted AMP pages. Previously, Google Search would take users to the cached pages displayed in an AMP viewer.
A Google spokesperson told Search Engine Land:
- “Starting today, we are updating how we connect users to AMP pages from Search, taking them directly to the AMP host pages.”
Google added that rankings are unchanged but this should result in making it easier to create and maintain AMP pages, Google told us:
- “AMP content will continue to rank just like any other webpage, and this change will reduce maintenance efforts for publishers creating AMP content.”
No change in ranking. Google Search remains unchanged in terms how it ranks AMP pages within the search results. Serving and ranking of AMP content in Google Search and Google Discover will remain the same, Google told us.
Why the change. Google said that this change should make it easier for publishers, by allowing them to maintain simpler analytics management and tracking. This should also make it easier for sites to create AMP pages and maintain those AMP pages going forward.
Google also told us that the company continue to support the open-source AMPhtml format. Google also posted this information over here.
AMP has not been given preferential treatment for a while now, and honestly, it is surprising when you stumble on an AMP page these days. In fact, this site turned off AMP in 2021.
Yea, it has been a long time since we covered AMP here but this is a change and it is important to document.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
