YouTube expanded Ask YouTube to signed-in U.S. desktop viewers 13 and older, moving its conversational search experience beyond a Premium-only test.

What is Ask YouTube? Ask YouTube lets users type natural-language questions into the YouTube search bar and receive responses that combine text, video clips, long-form videos, and Shorts. Users can also ask follow-up questions to refine results.

Access expands. When YouTube announced the test in April, Ask YouTube was limited to U.S. YouTube Premium members 18 and older who opted in through youtube.com/new. On July 6, YouTube expanded it to signed-in U.S. viewers 13 and older using English-language searches on desktop.

  • Signed-out viewers and supervised accounts remain excluded.
  • YouTube said it will roll out the feature to more devices, languages, and users worldwide in the coming months.

YouTube standard Search isn’t going away. Users can switch back to traditional video results by clicking All on an Ask YouTube results page or by returning to the Home page. Ask YouTube remains a separate search option rather than a replacement for standard YouTube Search.

Views count for creators. YouTube said videos featured in Ask YouTube responses give creators another way to be discovered.

  • Views from Shorts, videos, and previews shown in Ask YouTube responses count toward total view metrics and YouTube Partner Program eligibility. Featured videos also display the video title and channel name.
  • YouTube said creators can improve their chances of appearing by publishing unique, high-quality content with clear chapters and descriptive titles. Those signals help its systems match video segments to viewer questions.

Why we care. YouTube is putting conversational search in front of a much larger group of U.S. desktop users. Your videos may need clear titles, chapters, and segments that answer specific questions well enough to appear in Ask YouTube responses.

What it looks like. Here’s a GIF of Ask YouTube in action:

Ask Youtube Ask Youtube

The announcement. Try a new conversational search experience with Ask YouTube

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Danny GoodwinDanny Goodwin
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing…


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Last Update: July 9, 2026