Facebook has introduced a mobile-focused “content protection” tool that automatically guards creators’ original reels and alerts them when the same content appears on Facebook or Instagram.
This feature is within the Professional Dashboard on the Facebook app, and helps creators detect unauthorised reuse of their videos and take action directly from their phones.
How the New System Works
Once a creator enrols in content protection, Facebook automatically scans and protects all original reels they post. The creator can also add older reels manually. Meta says the tool uses the same matching technology as Rights Manager, but is simplified and built specifically for mobile users.
The system continuously checks Facebook and Instagram for full or partial matches. Whenever it finds a match, it notifies creators and shows details such as the copied reel’s views, the account that posted it, and its follower count.
Notably, Meta says that it created the tool because “your original work is your voice, and you should have the tools to protect it.”
What Can One To Do With A Matching Reel?
Creators can choose one of three actions from their dashboard:
- Track: This is the default option where one can keep the matching reel online while monitoring its performance. For eligible content on Facebook, creators can add an “original by” attribution label that links back to their own account.
- Block: Make the matching reel not visible on both Facebook and Instagram. Importantly, the company says that blocking does not trigger disciplinary measures against the other user.
- Release: Remove the claim entirely and allow the reel to continue circulating. The reel disappears from the creator’s matching dashboard and stops being tracked.
Creators can also add specific accounts to an “allow list” so Facebook doesn’t flag their content when they use it. This applies when creators collaborate or provide permission for reuse.
Further, Meta says that it has safeguards for cases where someone wrongly tries to protect content they didn’t create. Original creators can dispute such claims, and can file copyright takedown requests through Meta’s IP reporting system.
Elsewhere, Facebook has given automatic access first to creators in its content monetisation program who meet its originality and integrity requirements. Access is also expanding to creators already using Rights Manager. Those who are eligible will see prompts on their Feed, profile, or Professional Dashboard, while others can apply for access.
Best Practices Advice and Limitations
Notably, Meta says content protection only works for reels posted on Facebook, though it scans both Facebook and Instagram for matches. Reels cross-posted from Instagram using the “Share to Facebook” option also qualify.
Also, reels that rely heavily on other people’s content, such as reaction videos, mashups, or compilations, may not be eligible for…
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