Microsoft is alerting users that the Microsoft Advertising mobile app will be shut down in January 2026, ending mobile-based campaign management for advertisers.

Why we care. Advertisers who rely on the mobile app for quick monitoring or urgent adjustments will need to shift workflows to the Microsoft Advertising web interface, the only remaining place to manage campaigns after the app is removed.

Microsoft Advertising App Retiring 1Microsoft Advertising App Retiring 1

What’s changing: The app has been removed form both the Apple App store and Google Play. It will be retired entirely in January 2026, users will lose access to campaign management through the app, and Microsoft is directing advertisers to the web UI, which supports the full feature set. No equivalent mobile tool or lightweight version has been offered.

First seen. This update surfaced after screenshots of Microsoft’s email notice were shared by marketing specialist Ive Predovan with PPC News Feed.

The bottom line: If you manage Microsoft Ads from your phone, prepare to transition: the mobile app is going away, and the web interface is your only option moving forward.

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.


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Last Update: November 21, 2025