This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?”
My belief is that SEO is a practice that needs to be adaptable to the end goal and not fixed to any predetermined notions centered around Google, ranking, or keywords. The foundation of SEO is about making yourself visible online wherever your audience can find you.
“S’ is for “search engine,” but one of my favorite phrases from the year is from Ashley Liddell, who said “search everywhere optimization,” and that is the perfect approach for the mindset needed to continue in the next level of SEO.
It might be TikTok, YouTube, Google, ChatGPT, or Reddit. Most likely, it’s a combination of all of these.
For the technical side of SEO, it’s fundamental that your pages can be accessed by all search engines and machines. For the content side of SEO, you need to be creating content experiences that can be cited by search engines and machines. And everyone should be thinking about the bottom line: Does this align with the defined business outcome for my client/brand/company? Show me the money.
One critical area I wouldn’t overlook is agentic AI and the development of closed systems completing actions for users. Think booking a holiday, personal shopping for a styled wardrobe, or buying your food shop based on a specific diet. When that happens, you need to ensure you are in the game and included in those closed spaces. Start learning about this now.
As the AI future is coming fast, get ready and go with it rather than resisting it. 2026 is the watershed where you need to get on board to stay in the game.
At Search Engine Journal, we showcase some of the best SEO minds in the industry, and in our usual tradition, we asked 20 of the best practicing SEO experts, including many of our contributors, “In 2026, what should SEOs focus on to maintain visibility and achieve measurable results?”
(Editor’s Note: The following are not in any order of preference and are displayed in the order of who responded first.)
How To Maintain Visibility Online In 2026
1. Be Mentioned In the Right Places
Kevin Indig, Growth Advisor
In 2026, visibility is the result of having the right content, engaging on the right channels, and being mentioned in the right places.
The right content is a mix of hyperlong-tail articles/landing pages tailored to your audience(s) and based on your unique positioning and data stories. People prompt 5x longer than they search on Google, so you want to be the best result for their specific context. LLMs also love fresh, unique datapoints, so you want to create research-driven content.
The right channels are Google, ChatGPT, Reddit, Quora, review sites, LinkedIn, and niche forums. Those are not just the most cited platforms in LLMs but also in Google Search. But being present here takes an engagement strategy rather than an…
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