Video-hosting platform YouTube has updated its monetisation policy for video content that deals with controversial issues, a blog post update reveals.
Significantly, YouTube’s guidelines now allow controversial videos with non‑graphic, dramatised context to be eligible for ad revenue.
However, the Google-owned platform clarified that video content focusing on child abuse or eating disorders remains ineligible for full monetisation.
How Does YouTube Define Controversial Issues?
According to YouTube’s advertiser-friendly content guidelines, controversial issues are topics linked to trauma and abuse. Moreover, the video-hosting platform includes topics that “may be unsettling” for viewers. Notably, YouTube makes it clear that this policy may apply even if video content is “purely commentary”.
Furthermore, the Google-owned platform provides a well-thought-out list of specific instances of controversial issues in videos, including:
- Child abuse
- Adult sexual abuse
- Sexual harassment
- Self-harm or suicide
- Eating disorders
- Domestic abuse
- And abortion
What Kind Of Controversial Content Can Earn Revenue?
YouTube says that content related to the prevention of controversial issues is eligible to earn ad revenue. It adds that content where controversial issues are “mentioned fleetingly” — and are non-graphic and non-descriptive, is also eligible for monetisation.
YouTube defines fleeting references as “briefly acknowledging a controversial or sensitive topic” in a video. For example, the Google-owned video platform notes that sentences such as, “In next week’s video, we’ll be discussing declining rates of suicide,” qualify as fleeting references.
For further clarity, the video-hosting platform has provided a detailed list of instances where controversial video content can earn ad revenue. These include:
- Non-graphic, main-topic news coverage of controversial issues
- Non-graphic abortion content, including personal accounts, opinion pieces, or medical procedure content
- Content covering historical or legislative facts related to abortion
- Journalistic reporting of non-graphic, non-descriptive content related to suicide/self-harm, adult sexual abuse, domestic abuse, and sexual harassment
- Dramatised or artistic depictions of controversial issues, such as a film showing someone jumping off a bridge
- General references to eating disorders without triggering or imitable signals
What Kind Of Controversial Content Cannot Earn Revenue?
Pertinently, YouTube says that video content containing graphic depictions of controversial issues is ineligible for ad revenue on the platform. YouTube defines such graphic depiction as showing child abuse with traumatic elements, such as a broken arm.
Furthermore, graphic content includes animated depictions of controversial issues presented in a sensational manner, such as showing characters bullying…
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