Global tech giant Meta plans to roll out and test premium subscriptions on Instagram, Facebook, and WhatsApp in the coming months, according to a BBC report.
Meta says it will soon offer users a premium version of these apps, with special features and greater control over how users share and connect, while keeping the core bundle of services free of cost.
Notably, the tech giant revealed that the premium set of features on Instagram, Facebook, and WhatsApp will also include expanded artificial intelligence (AI) capabilities.
Further, Meta told TechCrunch that it is going to test a variety of subscription bundles and features across its apps, with each subscription offering a unique set of exclusive features.
Pertinently, this development comes close on the heels of the tech giant announcing the imminent rollout of advertisements on the Threads platform. Meta said that advertisements on Threads will appear directly in users’ feeds and be available through Meta’s Ads Manager, allowing advertisers to extend existing Facebook and Instagram campaigns to Threads.
What Do The Latest Premium Subscriptions Mean For Users?
While it is still unclear what the premium features on Facebook and WhatsApp will look like, reverse engineer Alessandro Paluzzi notes that the new subscription option on Instagram will apparently allow users to:
- View any person’s Instagram Story without that person being notified
- See a list of followers who have not followed back
- Create unlimited audience lists
Notably, Paluzzi often detects unreleased features during development.
However, it must be noted that the new subscriptions on Instagram, Facebook, and WhatsApp will be distinct from the Meta Verified feature. To explain, Meta Verified offers content creators and businesses a verified badge, impersonation protections, and 24×7 support, among other features.
While these offerings were not meant for non-creators and casual users, the new set of subscriptions will cater to a broader user base. Notably, Meta says it will use insights gathered from its Meta Verified operations to evolve its subscription business and fine-tune offerings for everyday users.
What About Expanded AI Capabilities?
Meta told TechCrunch that it plans to scale its Manus AI agent as part of the latest subscription plans on Instagram, Facebook, and WhatsApp. The tech giant reportedly acquired the AI agent for $2 billion in December 2025. In terms of modus operandi, Meta plans to integrate Manus into its products while continuing to sell standalone subscriptions to businesses.
Apparently, the tech giant is already adding a shortcut to Manus AI on Instagram. Paluzzi recently shared a screenshot highlighting that Meta is working on adding this shortcut within Instagram’s settings page.
Furthermore, Meta plans to test subscriptions for other AI products as well, such as its Vibes video generation app, which Meta claims “can bring your ideas to…
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