It started with an image of Trump as a king mocked up on a fake Time magazine cover. Since then it’s developed into a full-blown phenomenon, one academics are calling “slopaganda” – an unholy alliance of easily available AI tools and political messaging. “Shitposting”, the publishing of deliberately crude, offensive content online to provoke a reaction, has reached the level of “institutional shitposting”, according to Know Your Meme’s editor Don Caldwell. This is trolling as official government communication. And nobody is more skilled at it than the Trump administration – a government that has not only allowed the AI industry all the regulative freedom it desires, but has embraced the technology for its own in-house purposes. Here are 10 of the most significant fake images the White House has put out so far.
Trump as king
19 February 2025
The first AI image posted by the White House X account sets the tone for Trump’s second presidency – marking a turning point in which the shitposting that had been associated with the far-right online culture that brought Trump to power moved from fringe message boards, such as 4chan and Reddit, to mainstream platforms.
The image was posted alongside an announcement of the repeal of New York City’s congestion pricing, and leant into fears that Trump would govern as a king. The New York governor, Kathy Hochul, held up the image at a press conference when she announced that she would defy attempts to block the congestion charge: “New York hasn’t laboured under a king in over 250 years. We sure as hell are not going to start now.” The congestion charge remains in effect.
In another post on Truth Social in October, the president posted an AI video depicting himself as a president-king, crown on head, flying over “No Kings” protesters in a jet fighter and dumping faeces on them. The House speaker, Mike Johnson, defended the post, saying: “The president uses social media to make a point. You can argue that he’s probably the most effective person who’s ever used social media for that. He is using satire to make a point.”
Studio Ghibli meme of a woman being deported
27 March 2025
OpenAI’s Studio Ghibli-inspired meme generator became a sensation in March 2025, with its uncanny ability to translate any image into the beloved anime studio’s house style (without Studio Ghibli’s permission or approval).
The White House applied it to a woman in tears as she was arrested by Immigration, Customs and Enforcement (ICE) agents before being deported. The original photograph, and the woman’s name and alleged crimes, are also included in the post.
For Caldwell, this demonstrated just how up to date the White House is with online trends. “They’re hopping on brand-new, fresh memes,” he says. He suspects White House staffers might be regular visitors to Know Your Meme. “The Studio…
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