Google released v23 of the Google Ads API, the first update of 2026. It marks the start of a faster release cadence.

What’s new. The update adds deeper Performance Max reporting, more granular invoicing, AI-powered audience tools, expanded campaign controls, and more:

  • Performance Max transparency: Ad network type breakdowns are now available for PMax campaigns.
  • More detailed invoices: Campaign-level costs, regulatory fees, and adjustments can be retrieved via InvoiceService.
  • More precise scheduling: Campaigns can now use start and end date-times instead of date-only fields.
  • Local data access: Store location details are available through PerStoreView, matching the Stores report.
  • New audience dimension: LIFE_EVENT_USER_INTEREST enables life-event-based audience building in Insights tools.
  • Smarter Demand Gen planning: Conversion rate forecasts now vary by surface (e.g., Gmail, Shorts).
  • Generative AI audiences: Free-text audience descriptions can be translated into structured audience attributes.
  • Expanded Shopping metrics: New competitive and conversion metrics are available by conversion date.

Why we care. A faster update cycle lets advertisers and developers access new capabilities sooner, especially as Google pushes deeper into automation, AI-driven planning, and cross-campaign visibility.

Plan for upgrades. Some updates require upgrading client libraries and code, so teams may need to plan development time to fully benefit from v23.

Google’s announcement. Announcing v23 of the Google Ads API

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.


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Last Update: January 29, 2026