The artificial intelligence industry’s pivot toward agentic AI—systems capable of autonomously executing multi-step tasks—has dominated technology discussions in recent months.
But while Western firms focus on foundational models and cross-platform interoperability, China’s technology giants are racing to dominate through commerce integration, a strategic divergence that could reshape how enterprises deploy autonomous systems globally.
Alibaba, Tencent and ByteDance have rapidly upgraded their AI platforms to support agentic commerce, marking a pivot from conversational AI tools to agents capable of completing entire transaction cycles, from product discovery through payment.
Just last week, Alibaba upgraded its Qwen chatbot to enable direct transaction completion within the interface, connecting the AI agent across its ecosystem, including Taobao, Alipay, Amap and travel platform Fliggy. The integration supports over 400 core digital tasks, allowing users to compare personalised recommendations across platforms and complete payments without leaving the chatbot environment.
“The agentic transformation of commercial services enables the maximal integration of user services and enhances user stickiness,” Shaochen Wang, research analyst at Counterpoint Research, told CNBC, referring to stronger long-term user engagement that creates sustainable competitive advantages.
The super app advantage
Before that, ByteDance upgraded its Doubao AI chatbot in December to autonomously handle tasks, including ticket bookings, through integrations with Douyin, the Chinese version of TikTok. The upgraded model was introduced on a ZTE-developed prototype smartphone as a system-level AI assistant; however, some planned features were later scaled back due to privacy and security concerns raised by rivals.
Tencent President Martin Lau indicated during the company’s May 2025 earnings call that AI agents could become core components of the WeChat ecosystem, which serves over one billion users with integrated messaging, payments, e-commerce and services.
The strategic positioning reflects China’s structural advantage in agentic AI deployment: integrated ecosystems that eliminate the fragmentation constraining Western competitors.
“AI agents will be foundational to the evolution of super apps, with success depending on deep integration across payments, logistics, and social engagement,” Charlie Dai, VP and principal analyst at Forrester, told CNBC. “Chinese firms like Alibaba, Tencent and ByteDance all benefit from integrated ecosystems, rich behavioural data, and consumer familiarity with super apps.”
Western companies face more fragmented data environments and stricter privacy regulations that slow cross-service integration, despite leading in foundational AI model development and global reach, Dai noted.
Agentic AI’s enterprise trajectory
The commercial applications signal broader enterprise implications as agentic AI moves from auxiliary tools to…
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