Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows.

If you don’t have access to paid ChatGPT, you can still use these prompts as standalone references by copying them into your notes for future reuse. You will need to tweak them for your team’s specific use cases, because they are intended as a starting point.

Working with AI is largely trial and error. To get better at writing prompts, practice with small tasks first, iterate on prompts, and take notes on what gets you good outputs. 

AI also tends to ramble, so it helps to give strict guidelines for formatting and to specify what not to do. You can upload resources and articles to follow and provide clear context, such as defining the role and audience upfront.

The seven prompts below are designed to help you start building custom GPTs for planning, analysis, and ongoing SEO work.

1. Project plan GPT

Using past examples of project plans, create a GPT that will help you make a draft for this year’s focus areas.

How to set it up

  • Input project plans from previous years.
  • Give it a specific format to follow.
  • Consider how many items or sections to include.
  • Add specific details based on you or your team.
  • (Optional) Copy notes and feedback from your team or retrospective.

Example prompt

Based on last year’s project plan, make my project plan for this year. Here are the focus areas and problem areas to include.

Give me a bulleted list with the three most important items for me (or my team) to focus on for each quarter of this year. At least one item should cover link building.

Include a one-sentence summary of why you recommend each item and at least two KPIs to measure success.

[Insert last year’s plan.]

Now poke holes in your plan. Give me three reasons I should not focus on these items based on the risks. Include sources for your notes.

Dig deeper: How to use ChatGPT Tasks for SEO

2. Site performance GPT

Hook up your performance dashboards or custom GA reports to ChatGPT and let it do the initial legwork in identifying issues. Then make a list of items to investigate yourself.

How to set it up

  • Connect your reporting tools or upload reports directly.
  • Give specific direction for what to look for.
  • Include the cadence you want to look at, like a daily or weekly report.
  • Give examples of types of pages or categories to compare.

Example prompt

Here is the weekly site report. Give me your analysis of how the site performed compared to last week. Include a three-sentence summary of the sessions, conversions, and engagement.

List three wins and three misses in bullet format. Color-code each item based on how good or bad each item is.

[Insert report doc.]

3. Competitor analysis GPT

Check out what’s working and what’s not on competitor sites and get insights for yours. It’s most helpful to connect to a tool like Semrush or Ahrefs. 

How to…


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Last Update: January 30, 2026