TikTok is giving entertainment marketers in Europe new tools to reach audiences with precision, leveraging AI to drive engagement and conversions for streaming and ticketed content.

What’s happening. TikTok is introducing two new ad types for European campaigns:

  • Streaming Ads: AI-driven ads for streaming platforms that show personalized content based on user engagement. Formats include a four-title video carousel or a multi-title media card. With 80% of TikTok users saying the app influences their streaming choices, these ads can directly shape viewing decisions.
  • New Title Launch: Targets high-intent users using signals like genre preference and price sensitivity, helping marketers convert cultural moments into ticket sales, subscriptions, or event attendance.

Context. The rollout coincides with the 76th Berlinale International Film Festival, underscoring TikTok’s growing role in entertainment marketing. In 2025, an average of 6.5 million daily posts were shared about film and TV on TikTok, with 15 of the top 20 European box office films last year being viral hits on the platform.

Why we care. TikTok’s new AI-powered ad formats let streaming platforms and entertainment brands target users with highly personalized content, increasing the likelihood of engagement and conversions.

With 80% of users saying TikTok influences their viewing choices (according to TikTok data), these tools can directly shape audience behavior, helping marketers turn cultural moments into subscriptions, ticket sales, or higher viewership. It’s a chance to leverage TikTok’s viral influence for measurable campaign impact.

The bottom line. For entertainment marketers, TikTok’s AI-driven ad formats provide new ways to engage audiences, boost viewership, and turn trending content into measurable results.

Dig deeper. TikTok Adds New Ad Types for Entertainment Marketers

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she…


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Last Update: February 18, 2026