A new report from Adobe states that 77% of Americans who use ChatGPT treat it as a search engine.
Among those surveyed, nearly one in four prefer ChatGPT over Google for discovery, indicating a potential shift in user behavior.
Adobe surveyed 800 consumers and 200 marketers or small business owners in the U.S. All participants self-reported using ChatGPT as a search engine.
ChatGPT Usage Spans All Age Groups
According to the findings, usage is strong across demographics:
- Gen X: 80%
- Gen Z: 77%
- Millennials: 75%
- Baby Boomers: 74%
Notably, 28% of Gen Z…
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