In a recent interview, Google’s CEO, Sundar Pichai, explained how search is changing in response to advances in AI. The discussion centered on a simple question: If AI can act, plan, and execute, then what role will search play in the future?
Information Queries May Become Agent AI Search
The interviewer asked whether search remains a product or becomes something else as AI systems begin handling tasks instead of returning results.
They asked:
“What do you view as a future of search? Is it a distribution mechanism? Is it a future product? Is it one of N ways people are going to interact with the world?”
Had Pichai been interviewed by members of the publishing and SEO community, his answer may have received some pushback. He answered that search does not get replaced, but continues to expand as new capabilities are introduced and user expectations change.
He said:
“I feel like in search, with every shift, you’re able to do more with it.
And we have to absorb those new capabilities and keep evolving the product frontier.
If it’s mobile, the product evolved pretty quickly, you’re getting out of a New York subway, you’re looking for web pages, you want to go somewhere, how do you find it? So you’re constantly shifting, people’s expectations shift, and you’re moving along.
If I fast forward, a lot of what are just information seeking queries will be agentic search. You will be completing tasks, you have many threads running.”
In the first example of a person coming out of a New York subway, yes, someone may search for a web page, but will Google show the user a web page or treat it like data by summarizing it?
The second example completely removes the user from search and inserts agents in the middle. That scenario implicitly treats web pages as data.
Will Search Exist In Ten Years?
Pichai was asked what the future of search will be like in ten years. His answer suggests that the future of search will involve many information-seeking queries being handled as tasks carried out by agentic AI systems. Furthermore, search will be more like an orchestration layer that sits between the user and AI agents.
The exact question he was asked is:
“Will search exist in ten years?”
Google’s CEO responded:
“It keeps evolving. Search would be an agent manager, right, in which you’re doing a lot of things.
I think in some ways, I use anti-gravity today, and you have a bunch of agents doing stuff.
And I can see search doing versions of those things, and you’re getting a bunch of stuff done.”
At this point, the interviewer tried to get Pichai to return to the question of the actual search paradigm, if that will exist in ten years. Pichai declined to expressly state whether the search paradigm will still exist.
He continued his answer:
“Today in AI mode in search, people do deep research queries. So that doesn’t quite fit the definition of what you’re saying. But kind of people adapted to that.
So I think people will do…
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