AI agents are already here. Not as a concept, not as a demo, but shipping inside browsers used by billions of people. Every major tech company has launched either a browser with AI built in or an extension that acts on your behalf.
Anthropic’s Claude for Chrome can navigate websites, fill forms, and perform multi-step operations on your behalf. Google announced Gemini in Chrome with agentic browsing capabilities, including auto browse, which can act on webpages for you. OpenClaw, the open-source AI agent, connects large language models directly to browsers, messaging apps, and system tools to execute tasks autonomously.
For more understanding about optimizing for agents, I spoke to Slobodan Manic, who recently wrote a five-part series on optimizing websites for AI agents. His perspective sits at the intersection of technical web performance and where AI agent interaction is actually heading.
From Slobodan Manic’s testing, almost every website is structurally broken for this shift.
“It started with us going to AI and asking questions. And now AI is coming to us and meeting us where we are. From my testing, I noticed that websites are nowhere near being ready for this shift because structurally almost every website is broken.”
The Single Biggest Thing That’s Changed
I started by asking Slobodan what’s changed in the last six to nine months that means SEOs need to pay attention to AI agents right now.
“Every major tech company has launched either a browser that has AI in it that can do things for you or some kind of extension that gets into Chrome. Claude has a plugin for Chrome that can do things for you, not just analyze web pages, summarize web pages, but actually perform operations.”
When ChatGPT first launched in 2023, making AI widely accessible, in parallel with how we started typing basic queries in search engines 25 years ago, we asked AI questions. We are now becoming more sophisticated and fluid with our prompting as we realize that AI can do so much more than [write me an email to politely decline an invitation].
Agents represent an even bigger shift to a different dynamic, where AI can complete tasks on our behalf and run complex systems. [Check my emails and delete any that are spam, sort them into a priority group, and surface what needs my immediate attention and provide a qualified response to anything on a basic query, plus make appointments in my calendar for any meeting invites].
Understanding and taking advantage of the possibilities is something we are all trying to figure out right now. What we should be aware of is that most websites aren’t built or ready for this agentic world.
Websites Are Becoming Optional, Or Are They?
I have a theory that brand websites are becoming hubs, the central point that connects all of your content assets online. But Slobodan has gone further. He’s written about websites becoming optional for the end user, with pages built by machines for machines and the interaction…
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