There’s a common misconception that GEO is a technical problem.
Just scroll through LinkedIn or X for 30 seconds, and you’ll find the next viral GEO hack.
- Like “create an AI info page” so LLMs can easily understand your brand.
- Maybe “create markdown versions of your content” to skyrocket AI visibility.
- Perhaps “get an automated Claude audit” that scans your robots.txt and automatically generates an llms.txt file for you.
But most of these tactics have limited impact because they don’t address how LLMs actually decide which brands to recommend.
GEO performance is shaped less by technical tweaks and more by how consistently your brand is positioned, categorized, and validated across the web.
If GEO performance is driven by positioning and consensus, it’s no surprise that many widely promoted tactics fall short.
Just search [GEO tactics for LLM visibility], and you’ll see the same tired ideas.
The recommendations below aren’t wrong, but they’re mostly table stakes. Many have misinterpreted this advice and taken these ideas to extremes.
Useless FAQ insertions
Google’s own documentation recommends implementing FAQs with schema.
But all the hype around FAQs for GEO has led brands to make poor choices about which FAQs to include in their content.
Instead of answering questions that actually matter, they end up slapping useless questions at the bottom of the page because they think it “helps with GEO.”
Meanwhile, it accomplishes nothing for the end user. Here’s one such example:
Putting ‘key takeaways’ at the top of every article
Another glorified tactic that isn’t inherently bad, but the upside is overhyped.
Short answer summaries can improve readability for humans, but there’s no strong public evidence that a “key takeaways” block materially improves AI visibility on its own.
Over-formatting pages for LLM readability
This would mean forcing every page into rigid Q&A patterns, stuffing bullet points into every section, and jamming HTML tables into sections where they don’t belong.
Some assume LLMs need heavy formatting assistance in order to retrieve content, so they resort to copywriting tricks like “chunking” which can overcomplicate the editorial process.
Dig deeper: How to chunk content and when it’s worth it
Chasing Reddit for GEO
Others are obsessed with chasing Reddit for GEO, and it’s causing brands to spam Reddit.
This is bad for countless reasons already outlined by Eli Schwartz, but it further supports the argument that GEO isn’t a technical problem.
Reddit represents the voice of real people, and that’s why moderators are vigilantly hunting down inauthentic activity like astroturfing or “SEO shaping” on threads where software evaluation is happening.
Your customers search everywhere. Make sure your brand shows up.
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