Take a look at your SEO to-do list. Most of it is probably the same rote, repetitive tasks. Turning everyday work into faster, easier outputs is easier than ever with AI.
Besides obvious tasks like note-taking and team reminders, you can automate tasks such as content audits, page outlines, and keyword research.
Start with simple strategies to save time on the repetitive work you do every day, then expand into using AI tools for automation. Always do a final check yourself, rather than trusting 100% of your work to LLMs, which rarely get things exactly right.
Identify automation opportunities
One simple way to decide what you can automate is to ask yourself: Would I assign this to an intern?
The types of tasks you’d give a new employee are ideal for automation. Let the intern (or AI) do 70% of the work, like research and a rough draft. Then complete the final 30% by giving feedback (or improving your prompts), and finalizing and publishing the draft.
Based on a typical SEO intern job description, these are some examples of tasks that could be automated:
- Analyze data and identify trends around traffic, engagement, and rank/visibility.
- Ensure SEO best practices are used when updating content.
- Create detailed reports for stakeholders about SEO performance, trends, and recommendations.
- Identify content gaps and duplicate content.
- Scale SEO-optimized templates across series or topics.
- Build an editorial calendar and share the strategy playbook.
- Document prompts, templates, and QA standards.
Other ideas to find automation opportunities:
- Audit your existing workflows and tasks.
- Review your onboarding and documentation.
- Ask your team which tasks they hate most, and why (sometimes the issue is different, but still fixable).
- Ask AI what it can handle.
Automation won’t fix these core challenges:
- Broken systems: You might miss some issues if you don’t know what to look for or how to fix them.
- Incomplete assets: You’re only as good as your data. If you don’t have all the tracking or performance numbers you need, it’s unlikely you’ll get complete results.
- Lack of resources: It’s great to run an audit, but do you need a ticket to make changes? How long will approval take?
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8 opportunities for SEO automation
1. Content calendar
One of the first things I automated was the team content calendar, or at least the first draft.
I used UNIQUE, MAXIFS, IFERROR, and VLOOKUP formulas to paste different reports into a master sheet and generate a list of which pages were due for an update based on our update schedule. Some SEO experts suggest most content should be refreshed at least every 1-2 years,…
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