“Hi Frank, I had ChatGPT look at our SEO and it has a bunch of recommendations. Can you take care of this for us?”
We’re all getting some version of this email from clients and bosses. Responding is fraught with challenges.
How do you avoid sounding defensive or dismissive? How do you avoid looking territorial while still explaining that some of these recommendations are generic, flawed, or completely wrong?
It’s one thing to know SEO. It’s another to know how to respond tactfully when AI-generated recommendations are suddenly part of the conversation.
Resist the urge to respond, ‘ChatGPT is wrong’
It might feel good to tell them the AI output they sent is wrong and that they should leave the SEO to you. But that response usually backfires.
It makes you sound defensive, and it shifts the conversation away from SEO and toward whether you’re being territorial.
Don’t debate ChatGPT. Show the person who sent the recommendations that you can evaluate AI output objectively and professionally.
The first step is acknowledging the effort behind the recommendations before you start evaluating what’s actually useful.
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Validate the effort
Don’t jump directly into your analysis. Start by thanking them for sending it.
Most people forwarding ChatGPT output think they are being helpful. They are trying to contribute ideas, move things forward, or make sure nothing is missed.
If your first move is to attack the recommendations, they will hear you attacking the effort.
Here’s how we opened a recent client response:
- “Hi Dr. _______! Thanks for sending this over. There are a few ideas worth taking a look at. I also have some ideas on data we can give the model so it has more context. I’ll follow up with you afterward with more details.”
That response does a few important things:
- It acknowledges the effort behind the recommendations.
- It signals that you’re evaluating them objectively.
- And it gives you room to separate the useful ideas from the flawed ones later.
You’re not admitting that AI uncovered major issues you missed. You’re showing willingness to review the recommendations professionally before making decisions.
Follow up with what’s worth exploring
Don’t lead with everything ChatGPT got wrong. Start with the ideas worth exploring first. That shows you evaluated the recommendations objectively instead of dismissing them outright.
This is where you demonstrate expertise. Don’t dismiss recommendations simply because they came from AI. Assess whether the underlying observation is valid, whether it matters, and whether it’s worth acting on.
For example, I recently reviewed…
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