LinkedIn has always been a key driver for B2B discovery, but over the past few years, a new layer of upper-funnel clout has developed: the platform’s influence on AI search citations.
LLMs are increasingly influential in how B2B buyers discover products and services, and LinkedIn has become a top source of this information. This means that if your brand effectively optimizes its LinkedIn presence and content flow for AI search ingestion, you’ll likely get a corresponding bump in AEO-based discovery.
In our work with B2B clients (mostly of the high-growth SaaS variety), we’ve divided this LinkedIn AEO initiative into three segments:
- Optimize earned media.
- Feed LLMs strategic content.
- Invest in post-engagement that strengthens LLM signals.
Here’s how to approach each segment and the outcomes you can expect.
1. Optimize earned media: website, company pages, and high-profile employee pages
If you need reasons to keep your website optimized and your LinkedIn pages (both your company page and the pages of your high-profile employees, such as content contributors and thought leaders) up to date, here you go: Doing so feeds LLMs signals that your brand is trustworthy and an authentic source of information.
Much like Google adheres to E-E-A-T for traditional SEO, LLMs pull signals from a brand’s earned media to gauge credibility and trustworthiness. Content published on behalf of a brand by its employees and leaders can also contribute to the brand’s reputation, provided those authors are optimizing their owned media.
On websites
Make sure your business address, contact information, product descriptions, about pages, and author profile pages are fully built out with good, accurate information.
On LinkedIn company pages
Pay attention to top-level positioning, your “About” section, and the products and services you offer, providing good, detailed descriptions for each.
This may seem basic, but it’s common for companies to go for excessively long periods without updating their LinkedIn pages, beyond just posting. Take 30 seconds to gauge whether your page is truly up to date or missing messaging that’s integral to appearing in relevant LLM prompts. (For example, if your products and services are particularly relevant to a specific industry, call out that industry in your intro text.)
One more thing: Make sure your company’s executives and thought leaders also have your company and positioning reflected in their profiles. Better yet, they should be posting on behalf of the company if they’re willing to use their profile on its behalf – that’s just more material telling the LLMs that your company is a real, authentic, trustworthy source of expertise.
Your customers search everywhere. Make sure your brand shows up.
The SEO toolkit you know, plus the AI visibility data you need.
Start Free Trial
…
Source link
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
