As former Google CEO Eric Schmidt  could tell you, AI is a hard sell these days. Last month, he tried talking up the AI revolution during a commencement address at the University of Arizona and was loudly booed by students about to enter an AI-ravaged job market. His discombobulation was telling.

Schmidt is not the only AI booster to crash out with students recently as the popular backlash grows. Every week brings a new story about some writer, publisher or academic who has torched their reputation by using an unreliable chatbot. Most US voters are opposed to the construction of vast, resource-guzzling new datacentres. A majority believe AI will negatively impact not just jobs but creativity and human relationships. In some quarters, saying that AI has any benefits at all is akin to saying that biological warfare gets a bad rap. As a New York Times column put it: “AI populism is here. And no one is ready.”

A decade ago, when the likes of Elon Musk and Sam Altman were still passionate advocates of heavily regulated ethical AI (ha!), the technology’s most widely discussed downside had an apocalyptic glamour: superintelligent AI could one day destroy the human race. But since Altman’s company OpenAI released its large language model ChatGPT in November 2022, AI’s public image has fallen to earth: it’s now widely seen as a job crusher, a fact mangler, a slop maker, a privacy invader, a climate trasher and a general pain in the neck. Never before has a new technology been rammed down our throats with such speed, determination and complete disregard for public opinion. Cory Doctorow’s book pithily explains why.

Doctorow, who writes like he talks and talks like he writes, is not somebody who needs AI to fill pages. Counting fiction, nonfiction and graphic novels, this is, by my calculation, his 36th book, hard on the heels of last year’s Enshittification. That polemic expanded on his own neologism to describe why Big Tech’s grow-or-die business model has made online platforms so much worse. This tawdry contempt for its customers is one of the reasons AI is so reviled. The Silicon Valley oligarchs telling us that AI will change the world are the last people we trust to change the world for the better. As a technology, AI has pros and cons; as a rushed project of rapacious elites, it is transparently obscene.

Doctorow speeds through this entertaining primer with his usual vivid analogies, righteous ire and snarky asides – OpenAI, currently valued at $852bn, is parenthetically dismissed as “a grossly overhyped and terrible firm”. But as the central metaphor illustrates, this is not an anti-AI polemic and Doctorow is no purist. A centaur, in automation theory, is someone assisted by a machine, whether using a hearing aid or driving a car. A reverse centaur is someone whose freedom is diminished by…


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Last Update: June 22, 2026