A new WordPress proposal seeks to integrate a new Knowledge Custom Post Type directly into WordPress Core. The new feature, which is already in Gutenberg, functions as a centralized repository of guidelines and knowledge about a website for use by people like editors and contributors, as well as for internal AI agents and tools. The proposal quickly received a thumbs down from developers, who generally felt like this feature is out of touch with what users actually need.
What Is A Custom Post Type (CPT)?
Currently in WordPress, there are two kinds of Post Types:
- Posts
- and Pages.
WordPress can also be extended with Custom Post Type (CPT) plugins that enable site owners to create new post types that are customized for a specific purpose. For example, the WooCommerce plugin uses a custom post type called “product” that enables shopkeepers to manage products.
Proposal To Merge A Knowledge Post Type
The Knowledge Custom Post Type was proposed in February 2026 and a month later it was integrated into the Gutenberg plugin as an Experimental feature for the following knowledge types:
“Site — Your site’s goals, personality, target audience, and industry. Foundational context that any tool or contributor can reference.
Copy — Tone, voice, brand personality, and vocabulary preferences. An editorial style guide, living inside WordPress.
Images — Preferred image styles, colors, moods, and subjects to include or avoid.
Blocks — Per-block-type rules for content blocks. For example, specifying that Paragraph blocks should favor short sentences, or that Image blocks should always include descriptive alt text.
Additional — Anything else: accessibility requirements, linking practices, formatting conventions, or rules that don’t fit the categories above.”
WordPress Fuels Confusion Over Who The New Feature Is For
WordPress intends to merge the Knowledge Custom Post Type (CPT) into core so that all who work on a website, including humans, AI agents, tools, and plugins, will be able to access website guidelines.
But the proposal is meeting resistance for a number of reasons. One of them is that the proposal presents the new feature as one that will be used by humans and AI, but the GitHub repository for the feature clearly positions it as purely for use by AI:
“The Guidelines CPT stores site-wide editorial rules — brand voice, copy standards, image guidelines. This is one type of instructional content a site needs, but not the only one.
As AI-powered tools integrate with WordPress, a recurring need is emerging for sites to store different kinds of persistent, structured knowledge that shapes how agents interact with the site. “
Usefulness and utility for humans are not mentioned once on that page. There is a gap between the public proposal’s description and the actual technical specification. This calls into question whether anybody in core truly knows who or what the new feature is for and how it will be used.
That is but one reason…
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