Flipkart has expanded its zero-commission model to all fashion products, regardless of the price point. The company said the policy previously applied only to fashion products priced below Rs 1,000.
The change will affect nearly 90,000 transacting sellers, including MSMEs (Micro, Small and Medium Enterprises), homegrown D2C (Direct-to-Consumer) brands, and emerging designers, who will no longer need to pay commission to Flipkart on fashion sales.
In a blog post published yesterday, Flipkart said the move will help sellers retain higher margins and expand their offerings, while ensuring customers get more value for money and access to a wider range of products across price points.
The e-commerce platform also offers AI-enabled demand insights, trend data, and catalogue management tools through its seller dashboard, helping sellers respond faster to changing consumer preferences.
When did Flipkart first introduce zero commission? Last year, Flipkart introduced zero commission on all products priced below Rs 1,000 across categories, lowering the cost of doing business for merchants. For all other categories, seller commissions range between 3% and 25%, according to some estimates.
Subsequently, the company also began offering zero commission on all products listed on Shopsy, its hypervalue platform, irrespective of price or category. At the time, the e-commerce platform said the move could help sellers save up to 30% on overall selling costs.
How do Amazon and Meesho do things differently? In 2021, Meesho became the first e-commerce platform in the country to introduce zero commission for all sellers. The strategy helped Meesho capture around 37% of ecommerce order volumes by FY25. It went public in December last year, ahead of its rivals, Flipkart and Amazon.
In March 2026, Amazon announced it was waiving referral fees on products priced below Rs 1,000 across more than 1,800 product categories. The company said the move would help sellers save up to 70% in fees. Referral fees are the commissions that sellers pay Amazon for each product sold. Earlier, zero referral fees on the platform applied only to products priced below Rs 300 across 135 categories.
Flipkart’s quick commerce push under scrutiny: Earlier this week, the All India Consumer Products Distributors Federation reportedly asked the government to examine whether Flipkart’s and Amazon’s expansion into quick commerce complies with India’s foreign direct investment (FDI) rules for e-commerce.
Citing the consolidated FDI policy and DPIIT’s 2018 Press Note 2, the retail body noted that 100% FDI is allowed only under the marketplace model, which prohibits platforms from owning inventory, influencing prices, or favouring select sellers. It argued that quick commerce’s dark store and fulfilment centre network raises questions about whether inventory control, pricing, and logistics practices align with these conditions.
In the quick commerce segment, Flipkart,…
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