Welcome to the week’s Pulse: updates change what you can measure in Search Console, how you describe products in markup, and what John Mueller thinks about building for AI agents.
Here’s what matters for you and your work.
Search Console Adds Reports For Social And Video Posts
Google is rolling out a new Search Console property type, called platform properties, that reports on how your social and video posts perform in Search and Discover.
Key facts:
The report covers Instagram, TikTok, X, and YouTube, even if you lack a website. Each platform offers three dedicated post reports. The Performance report includes data on clicks, impressions, filtering, and exporting options. Insights highlight recent traffic and top posts, while Achievements mark milestones such as exceeding click thresholds over 28 days.
Why This Matters
Until now, Search Console data was limited to sites you can verify. This update extends reporting to posts on Instagram, TikTok, X, and YouTube, allowing you to see which queries drive traffic to your posts in Search and how those posts perform across Google’s surfaces.
What SEO Professionals Are Saying:
The launch got a strong response from people who work in Search daily. SEO and AI Search consultant Aleyda SolÃs, in a post that drew more than 350 reactions, used it to argue that SEO now reaches past your own site:
With this release Google is making something explicit that many in our industry still resist: Your SEO doesn’t start and end with Google or your website. Search discovery is fragmented and SEO is about optimizing where your audience searches for you.
SEO consultant Brodie Clark, who had early access to the earlier experiment, said the data proved useful before the wider rollout:
For the one site I have access to the social channels experiment (for YouTube), I found the data especially useful – so it’s great to see this now becoming official!
Technical SEO manager Simone De Palma welcomed it but wants the data in the API and pipelines, not just the interface:
That’s a good initiative, but I’d like to see it reflected in the API and data pipelines too.
Read our full coverage: Google Search Console Adds Reports For Social Posts
Google Updates Its Merchant Listing Structured Data Docs
Google updated its merchant listing structured data docs in two places: one on how to set a product’s category and one on how to signal a sale price.
Key facts:
Two updates to note: Google now provides documentation for a ‘category’ property in merchant listing markup, which covers how to specify the start and end of a sale price. Its use is recommended but not mandatory.Â
Why This Matters
The category property provides a convenient way to specify a product’s classification at the page level, complementing the existing product_type and google_product_category attributes from your Merchant Center feed.
If a plugin builds your markup, check whether it supports the category property and Google’s sale-price…
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