New data from Google’s Q2 2025 earnings call suggests that AI features in Search are driving higher engagement.
Google reported that AI Overviews contribute to more than 10% additional queries for the types of searches where they appear.
With AI Overviews now reaching 2 billion monthly users, this is a notable shift from the early speculation that AI would reduce the need to search.
AI Features Linked to Higher Query Volume
Google reported $54.2 billion in Search revenue for Q2, marking a 12% increase year-over-year.
CEO Sundar Pichai noted that…
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