3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass

Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts, but because they want to. Despite this, customer loyalty feels harder to maintain than ever before.

The frustrating part? Sure-fire tactics that have worked for decades are starting to fall flat. 

Traditional programs built on points and prizes are losing their grip, and customers are slipping through your retention programs into the arms of competitors. Customers collect rewards they never redeem. They abandon carts despite personalized offers. They switch to competitors without a second thought.

But here’s the key detail many marketers don’t realize: The problem isn’t that customers have become disloyal. It’s that loyalty itself has fundamentally changed. And while most brands are still playing by the old rules, a select few have already cracked the new ones. 

On September 24, those brands, including Wella, Bioré, PepsiCo and Stanley Black & Decker, are breaking the silence. At the SAP Emarsys Festival Loyalty Masterclass, they’re sharing the strategies they use to transform customer relationships from transactional to unbreakable. 

3 reasons marketers are clearing their calendars on Sept. 24

While your competitors are guessing about the future of loyalty, you could be quietly learning directly from the brands that have already figured it out. On September 24, industry leaders like Wella, Bioré, and PepsiCo are sharing their hard-fought strategies.

Here are three exclusive insights you’ll only get by attending: 

1. How Wella unified B2B and B2C loyalty into one powerhouse strategy

This isn’t a case study you’ll find in any marketing journal. Wella Company’s Global Vice President of Experience, Technology & GTM Innovation will reveal exactly how this 140-year-old beauty giant broke down silos to accelerate both B2B and B2C engagement. 

You’ll discover their specific framework for connecting data across every touchpoint, from everyday consumers to salon professionals, and the digital transformation playbook that made it possible. 

2. Bioré’s ‘social-to-shelf’ formula that outperformed the entire category

Bioré turned TikTok buzz into retail success that exceeded all category expectations, and they’re sharing the campaign architecture that made it all possible. 

You’ll learn how they connected creator-driven content to in-store sell-through, their geo-targeting strategies that bridged online and offline engagement and the measurement approach that proved marketing ROI. You’ll walk away with a scalable playbook you can use for future retail launches.

3. The ‘post-discount’ playbook from Bayer, PepsiCo and Stanley Black & Decker

In an exclusive panel, marketing leaders from these CPG giants will reveal the disruptive strategies they’re using to build loyalty without relying on discounts. 

You’ll