What’s the narrowest, niche, specific type of targeting you can use in Google Ads?
Placements!
It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your other options, Display/video keywords, in a previous column).
If you’ve ever wanted to get your ads in front of people browsing specific websites, using specific apps, or watching specific YouTube videos, this is the article for you.
What are placements in Google Ads?
In Google Ads, a placement is a specific location where your ad can be shown. They are the most specific type of targeting you can do.
When you choose placements, you’re telling Google, “I only want my ad to show on this exact website, this exact app, or this specific YouTube channel / video.”
You’ll find Placements under Audiences, keywords and content > Content > Add content targeting.
Remember, there are three types of content targeting in Google Ads:
- Topics.
- Keywords.
- Placements.
You can only use content targeting in Display campaigns and Video campaigns.
What placements can you use in Display and Video campaigns?
The crucial thing to remember is that, in order to use a placement, the website or app has to be part of the Google Display Network. This is a network of millions of websites and apps (including YouTube) where Google can show ads.
So, you can’t just pick your competitor’s website and expect your ad to show up there, unless they’re part of the network. But you can place a video ad on your competitor’s YouTube videos.
Where did my ads show? The placement report
Even if you’re not using placement targeting, you can still see the placement report for your Display, Video, and Demand Gen campaigns, to understand where your ads showed.
Yes, Demand Gen, too! You can only use audience targeting in Demand Gen campaigns, but you can use the placement report to find out what videos your ads served on (or what websites/apps, if you’re opted into the Display network).
You’ll find this information under Insights and Reports > When and Where Ads Showed > Where Ads Showed.
This report will give you a list of all the specific placements where your ads have served. If you see a YouTube channel, you can often click on it to see the individual videos where your ad was shown. If you see a web domain, you can often click on it to see the individual URLs.
Now, if you’re running a Performance Max campaign, the report is in a different location, and it’s a little less detailed. You’ll need to go to Insights and Reports > Report Editor and then look for your Performance Max report. This will show you a list of your placements, but it will only provide impression data, not the full performance metrics.
And if you’re wondering how to find your search partner placements in a Search or Shopping campaign, you’ll find that report under Insights and Reports > Report Editor >…
Source link
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
