Branding has never been more important. Online audiences continue to yearn for connection, and a strong brand identity can bridge the gap.
Katie Morton, Editor-in-Chief of Search Engine Journal, sits down with Mordy Oberstein, Founder of Unify Brand Marketing, to discuss why authenticity in branding and online content matters more than ever. They also discuss the need for genuine cross-functional collaboration.
For marketers rethinking how brand identity fits into their strategies, you may find this conversation insightful. It’s filled with practical tips and takeaways from the State of SEO: How to Survive report.
Watch the video or read the full transcript below.
Editor’s note: The following transcript has been edited for clarity, brevity, and adherence to our editorial guidelines.
Katie Morton: Hey, everybody. It’s Katie Morton, Editor-in-Chief of Search Engine Journal, and I’m sitting down today with Mordy Oberstein. Mordy, go ahead and introduce yourself.
Mordy Oberstein: I’m Mordy. I’m the founder of Unify Brand Marketing. I work on brand development, fractional marketing, and marketing strategy. But my main focus is brand development and how to integrate that into your actual marketing activities and your actual strategy.
Katie: Which is just becoming so crucial these days, especially with all of the changes we’ve seen over the last few years. Branding: I don’t want to say it’s everything, but it’s definitely up there.
Mordy: Quite the topic in the performance space, suddenly.
Katie: Yeah, I’m going to say more than ever, really.
Mordy: Which is kind of what we’re here to talk about.
Katie: We are also going to talk about branding within the scope of the State of SEO overall.
Branding And The State Of SEO
Katie: Every year, Search Engine Journal puts out a survey about the state of SEO. We ask questions to try and get our finger on the pulse of what people are doing. This year, we did a SWOT analysis: strengths, weaknesses, opportunities, and threats, to see how everybody’s doing and how they’re dealing with it.
The subtitle of this year’s ebook is How to Survive. And I would say, arguably, branding is one of those keys to survival.
Mordy: Yeah. And it keeps popping up. It came up in the survey a bunch of times. One of the questions was, “What are your most improved outcomes?” and 34.8% of people surveyed said brand visibility increased.
They were able to increase their brand visibility in search engines. And you can see it’s become way more of a focus.
One of the comments you pulled was from John Shehata, who’s brilliant. And his quote was: “Double down on experience. It’s the first E in E-E-A-T.”
For those unfamiliar, E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness, which are part of Google’s quality rater guidelines. And what John said that really resonated with me was: “Authenticity builds…
Source link
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
