Microsoft Bing finally supports the data-nosnippet HTML attribute

Microsoft Bing now supports the data-nosnippet HTML attribute. This gives brands and businesses more control over what content appears in search results and AI-generated answers, including in Copilot.

Why we care. This gives you more control over how your content appears in Bing’s search results and AI answers. You can protect paywalled or experimental sections and shape how your brand is represented in AI summaries.

How it works. The attribute lets webmasters mark sections of a page to exclude from snippets or AI summaries, without affecting indexing or ranking. Bing still crawls and ranks the page, but omits the marked content from previews.

Use cases. You can:

Hide premium or subscriber-only text.
Exclude comments, ads, or disclaimers.
Keep outdated promotional content or A/B test copy out of snippets.

Zoom out. Bing finally joins Google in offering the data-nosnippet HTML attribute. In 2024, Microsoft Principal Product Manager Fabrice Canel said there were “no plans to provide support for this in the near future.”

Bing’s announcement. Bing Introduces Support for the data-nosnippet  HTML Attribute 

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Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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