How to Turn Every Campaign Into Lasting SEO Authority
Capture Links, Mentions, and Citations That Make a Difference Backlinks alone no longer move the authority needle. Brand mentions are…
15 Questions Every CMO Should Ask
This post was sponsored by IQRush. The opinions expressed in this article are the sponsor’s own. Your traditional SEO is…
Trust In AI Shopping Is Limited As Shoppers Verify On Websites
A new IAB and Talk Shoppe study finds AI is accelerating discovery and comparisons, but it’s not the last stop….
Microsoft Locks In OpenAI Partnership Through 2032
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B…
AI Is Breaking The Economics Of Content
What does it say about the economics of content when the most visible site on the web loses significant traffic?…
Is It Better To Refresh Content Or Create New Pages?
This week’s Ask An SEO asks a classic content conundrum: “Are content refreshes still an effective tactic, or is it…
Google’s Advice On Canonicals: They’re Case Sensitive
Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO…
AI Search Blueprint: Entity Maps, Structured Data, IndexNow & The Basics
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as…
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
YouTube launched Ask Studio, an AI assistant built into YouTube Studio that analyzes channel data to provide insights and content…
OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk,…