AI, Automation, And The Fight For Visibility
If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep…
SEO Is Not A Tactic. It’s Infrastructure For Growth
In the age of AI, many companies still treat SEO as a bolt-on tactic, something to patch in after the…
Why Some Brands Win in AI Overviews While Others Get Ignored
Turn Reviews Into Real Visibility, Trust, and Conversions Reviews are no longer just stars on a page. They are key…
Surfer SEO Acquired By Positive Group
The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand…
Brave Reveals Systemic Security Issues In AI Browsers
Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user…
OpenAI Launches ChatGPT Atlas Browser For macOS
OpenAI released ChatGPT Atlas today, describing it as “the browser with ChatGPT built in.” OpenAI announced the launch in a…
The Impact Of AI Mode On SEO – Analysis Of 10 Studies
I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both…
Aligning For Performance, Purpose & LLM Visibility
A major category, focus, or pillar (as I have defined it for decades) of SEO is content. Influencing a range…
Google Announces A New Era For Voice Search
Google announced an update to its voice search, which changes how voice search queries are processed and then ranked. The…
Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight
GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs…