Google’s AI Mode SEO Impact
Last week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new…
How Structured Data Shapes AI Snippets And Extends Your Visibility Quota
When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch,…
Are LLM Visibility Trackers Worth It?
TL;DR When it comes to LLM visibility, not all brands are created equal. For some, it matters far more than…
Google Answers What To Do For AEO/GEO
Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO….
How Leaders Are Using AI Search to Drive Growth
Turn Data Into an Actionable AI Search Strategy AI search is transforming consumer behavior faster than any shift in the…
What Agencies Need To Know For Local Search Clients
This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. Local Search Has Changed:…
5 SEO Tactics to Be Seen & Trusted on AI Search
Is your brand ready for AI-driven SERPs? Search is evolving faster than ever. AI-driven engines like ChatGPT, Google SGE, and…
WPBakery WordPress Vulnerability Lets Attackers Inject Malicious Code
An advisory was issued for the popular WPBakery plugin that’s bundled in thousands of WordPress themes. The vulnerability enables authenticated…
Google Redesigns How Search Ads Are Labeled
Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and…
Get Your Ad Campaigns Ready Before Black Friday
For most PPC marketers, the weeks leading up to Black Friday aren’t just doing busy work. They’re loaded with decisions,…